Postgraduate Course in the Organisation of Fashion Events

The majority of big businesses and firms working in this area organise and take part in different periodic acts, with the purpose of making their products known. For carrying out this task, the work of great professionals is essential. They must not only be capable of assuming the management but coordinating the production of an event too.

In this Postgraduate course, a wide overview of the professional organisation of fashion events is given, with a special importance on catwalks, showrooms and fashion fairs, as well as inaugurations, shows and conventions.

This postgraduate course is aimed at graduates or professionals of the fashion world and other areas, that wish to develop their careers in a fashion sector business, in Communication, Marketing, Product, Publicity, Journalism and Public Relations.

Aims

To provide the student with the necessary knowledge for planning a catwalk show.
To coordinate the presentation of new collections through Showrooms or Fairs.
To set up an exhibition and know how to perform a convention production.

Syllabus

This postgraduate course has 18 credits: 150 theoretical/training hours and 30 hours used for carrying out a research project.

MODULE I: Fashion catwalks

Introduction
Organization
Setting
Decoration
Audiovisual Media
Casting
Scenery
Styling
Fitting
Backstage
Production
Public relations and publicity
Sponsors and collaborators
Participants
Graphic Design
Guests
Catering
Communication Department
Media Planning
Other ways of presenting a collection

MODULE II: Showrooms and Fashion Fairs

Showrooms
Introduction
Organization
Public relations and publicity
Fairs
Introduction
Organization
Event publicity

MODULE III: Inaugurations, Exhibitions and Fashion conventions

Types of events
Planning and organization of an event
Communication and Publicity
Event Celebration and post-event management

Herramientas Personales

Secciones