Master in Marketing, Communication and Organisation of Fashion Events
The fashion industry is subject to continuous changes characterised by the existence of- companies and commercial establishments of different sizes and resources, which affects manufacturing, distribution and retail. To define management systems and marketing strategies for such different organisations is a complex task, as well as taking into account external factors like the market globalisation and price competitiveness.
The main aim of the Master in Marketing, Communication and Organisation of Fashion Events is to train future professionals so that they know how to identify, evaluate and choose market opportunities correctly, establishing excellent strategies inside the communication and brand image environment, an area where innovation is continuous and competitive. Professionals must be capable of positioning and revealing a new product in the market by means of an advertising campaign through the press or by organising an event.
Aims
- Provide the student with the necessary theoretical and practical knowledge in order to establish a correct marketing policy.
- Establish the correct communication channels.
- Use the different publicity tools as a means of product promotion.
- Know how to plan, organise and develop any event within the fashion world.
Syllabus
This Master is made up of the Postgraduate course in Organisation of Fashion Events and the Postgraduate in Fashion Marketing and Communication. The achievement of both postgraduate courses comprises the MASTER’S DEGREE IN MARKETING, COMMUNICATION AND ORGANIZATION OF FASHION EVENTS.
Students interested in carrying out work experience must notify us when registering. Work experience is optional and does not count as credits.
Postgraduate in ORGANISATION OF FASHION EVENTS
- MODULE I: Fashion catwalks
- MODULE II: Showrooms and Fashion shows
- MODULE III: Inaugurations, shows and fashion conventions
- MODULE IV: Research project
Postgraduate in MARKETING AND FASHION COMMUNICATION
- MODULE I: Fashion marketing
- MODULE II: Fashion communications: processes and strategies
- MODULEIII: Publicity in fashion
- MODULE IV: Research project
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