Fashion Marketing – Fashion Management
The fashion industry is subject to continuous change characterised by the existence of company and commercial establishments of different sizes and resources, at the manufacturer’s level as well as the distributor and the retailer. Defining administrative systems as well as marketing strategies for widely differing organisations is a complex task, bearing the external factors in mind: market globalisation and competitive pricing due to the emergence of new distribution formulas.
All this requires professionals who are expert in the field of fashion management and marketing, with the necessary knowledge and skills to find new ways to successfully manage companies within the sector, as well as pinpointing the markets and sectors in which the company can meet demand at a higher level than its competitors, finding the most appropriate marketing mix which makes clients choose its products and services.
In this course the student will practice the art of planning, designing and implanting administrative and marketing plans on a level with manufacturers, distributors and retailers within the fashion world.
Objectives
- Acquire know-how and skills to build up different strategies and fashion management and marketing policies.
- Practise planning, designing and implanting administrative and marketing plans on a level with manufacturers, distributors and retailers within the fashion sector.
Syllabus
Creating a fashion company
The fashion company
Developing the product
Marketing
Commercialising the product
Fashion Marketing Project and Plan
Economic –financial administration
Simulate a start-up
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