Coolhunting 2.0
This course shows the student the required methodology for reporting on fashion trends and lifestyles, analyzing global markets, Fast Fashion, the alliances between brands and designers, the investigation of new business opportunities and the appearance of previously unknown brands.
It is aimed at fashion designers and other disciplines in design….marketing, publicity, journalism and communicators.
Objectives
- To offer a theoretical and practical overview of the coolhunter’s role in the world of contemporary consumer trends
- Real investigation practice in the city of Barcelona
- To provide the work methodology of the correspondent and trend analyst.
Syllabus
Coolhunting as an important part of the fashion and design industry.
Laboratories.
Work method.
Briefing.
Reporting.
Ethno-urban trends.
Analysts’ team meeting using the gathered urban evidence and materials.
The course includes an outing with the teacher, to one of the most influential districts in fashion trends in Barcelona.
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