Personal Shopper
On this course the student learns how to advise clients when choosing their wardrobe, whilst respecting the client´s style and personal taste.
Clients who contract a personal shopper want to renew their wardrobe, feel up to date, make the most of their time or simply find an adequate style for a special occasion. And nowadays, there are many companies that require this type of professional as a marketing strategy in order to increase sales.
A personal shopper can work for a shop, a shopping mall, a hotel, a travel agency ….. but may also offer their services on a private basis, to artists or people who have little fashion expertise and generally have little time for shopping.
This course is aimed at professionals, stylists, designers, experts in protocol, public relations staff, make-up artists, hairdressers……and in general to all those who are interested in personal image , fashion and trends.
Objectives
- Analyse the client’s needs
- Know how to interpret fashion trends
- Study the human silhouette in order to choose the most flattering colour and garment, bearing in mind the event in question.
- To get to know the shops and boutiques in the city in order to advise the client on purchases.
Syllabus
Introduction to the world of Personal Shopping
The role of a Personal Shopper
Personal and professional qualities required in this sector
Elegance, style and distinction.
Basis for analysing and advising a client
Colorimetry
Across a century of fashion.
Coolhunting
Morphological characteristics
Creating optical effects with clothes
Personal communication
Etiquette for dressing for social events.
Fundamental points for dressing for the weather, the time of day and the event.
Secrets of body language.
Fashion Consulting
Analysis of wardrobe and its basics
Create own list of suppliers and commercial brands with regards to clothing and accessories.
Coolhunting exercises
Fashion consulting exercises
Shopping Tour simulation
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