Fashion Photography
Fashion designers and marketing experts are often faced with the decision of choosing which image they want to show to represent their collections. It is important to be aware of the fact that not all photographs suit all purposes.
This course’s main aim is to give designers, distributors and manufacturers the necessary tools to create, produce and control the photographic image of their products in campaigns, and means to publicise and market them.
The student will explore the different possibilities that catalogues, catwalks, publishing companies and/or the press offer, and will also learn to decide when and how to use each one.
Objectives
- To give designers, distributors and manufacturers the necessary tools to create, produce and control the photographic image of their products in campaigns and be aware of the means to publicise and market them.
- To prepare the student to supervise the tasks that agencies, photographers and production companies carry out for a collection or catalogue, after the photographic sessions have taken place with the final product.
- To provide the necessary knowledge to create a professional book of photographs.
- To define the images of a collection.
Syllabus
Fashion photography history and trends
Fashion publishing photographic production
Fashion catalogues photographic production
Catwalk photography
Fashion photography’s web pages, blogs and forums
Members of a fashion photography team. Production
Photographic materials
Cameras, flashes, constant light, computers, accessories and tripods, etc.
Bibliography, videos, documentaries, publishing videos
Own book manufacturing, location shooting, studio shooting
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