Coolhunting in the Fashion Industry
This specialization is aimed at all those who work in the fashion industry- collection designers, marketers, stylists and people in charge of brand communication, window-dressers, managers, etc.- and who are willing to offer exclusive added products and services.
During this course, instruments, methodology and tools will be provided for trend hunting in Barcelona city centre and on a business trip to an important European city, included on the map of the so-called hot cities. It will have a theoretical part for field research, interpretation of signs, and lots of practice through different activities that will make up a well-rounded development in this important area (internal or outsourced) of a fashion firm.
The contents may be used by people working in medium-sized or large brand names and new emerging collections. A complete trends report will be included.
Objectives
- To offer the necessary methodology to make trends and lifestyles reports, analyzing the global markets, Fast Fashion, the alliances between brands and designers, the new business opportunities exploration and the appearance of unknown brands.
- To answer those imperatives, providing those taking part with theoretical-practical experience directed to giving immediate and systematic answers to the market and the voracity of consumption.
Syllabus
A trip through the brief history of the Trends Researcher in the design industry and new business. Cool concept. Coolsearching.
Review of the main areas where research may be developed: studios, labs, reports, cities.
First hand materials about trends, portraying individuals, places and situations.
The trend’s initial design
The Network job. Headquarter and Correspondents Worldwide. Trend
Forecasting. Main agencies.
Work experience at fashionable places in Barcelona city
City signs analysis. Results analysis. Presentation of reports by participants.
Brainstorming. Meetings.
Visit to an important European city, included on the map of the so-called hot cities
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