Using Colour as a Market Strategy. The Art of Coordinating the colors

The program of the workshops of colour provides to the students a few practical, effective and updated experiences that they will allow him to adapt to the changeable trends of the fashion and to have his own resources to create, to plan and to develop the colour in any sector of the design in general and of the mode especially.

The approach of the course is directed also professionals who want to have a vision of the possibilities that takes the colour as subtle tool and indispensable instrument in the current strategies of sale that demands the market.

The aim of the course is to help the professionals to solve his lacks in the eternal dilemma of the decisions in the choice of a colour, so that the result is predictable, credible and effective.

It is verified that the colour is one of the principal reasons of purchase, being for it fundamental and necessary that the professionals of the different sectors of the design are formed in this new discipline.

Objectives

• Know how to use colour as a mean of communication and expression, in oneself and the others, in environmental areas, in the creation of chromatic proposals for fashion collections, shop windows and set costume designs.
• Apply the colour’s features, their perceptive resources, both conceptual and formal, in order to answer doubts and create solutions to new fashion proposals.
• Learn to think in colour, without stereotypes nor fears, with agility and knowledge, to choose any chromatic range, no matter how complex it may seem.

Syllabus

Basic concept of colour
What is it? What does it tell? Ideas about the direct effects on their perception.
Psychological effects of colour
Symbolic value and its use throughout history
Colour as a mean to visual language
Experimenting with colour charts. Ideas about its physical characteristics
Colour functions. How they interact. Strategies of use in the election of colours.
We are colours. The colour of our skin, of our environment and of our clothes
The relativity of colours. Why do they deceive us?
The effect of colour in different means.
How to read colour trends. Applications
Communicating in colour: choose, propose, inform, suggest… Using all its resources.